A promising product idea is not automatically a viable product opportunity. C&S examines the customer problem, available demand evidence, competitive position, pricing potential and major commercial risks before you proceed to supplier sourcing, samples or inventory.
Every assessment is scoped individually. Tell us about the opportunity and we'll provide a tailored quote.
A worked example — each opportunity is scored on its own evidence.
Every assessment ends in a clear written recommendation. Here's what goes into it.
Who the intended customer is, how important the problem is, and whether the proposed product addresses a meaningful reason to buy.
Available market signals, competing products, customer feedback and evidence that buyers already spend money in the category.
The target customer, the product promise, the competitive distinction and an appropriate place in the market.
Preliminary price positioning for direct, retail and wholesale channels, based on customer expectations and comparable products.
Whether the proposed selling price appears able to support product cost, freight, channel margins and other major variable costs.
Major issues that could make the opportunity expensive, slow, difficult to supply or commercially unsuitable.
A clear written conclusion supported by the available evidence — including the most important next step if the opportunity should continue.
Applicants should provide meaningful evidence — customer interviews, enquiries, pre-orders, retailer interest, community feedback or demand for comparable products — rather than relying on personal enthusiasm alone.
The Product Viability Assessment is an early commercial decision service. Unless separately agreed in writing, it does not include manufacturer sourcing, supplier introductions, engineering or industrial design, sample procurement, laboratory testing, legal advice, certification approval, production management or a complete supplier audit.
If the opportunity passes the assessment, C&S can discuss whether a separate next-stage engagement is appropriate. No further service is automatically required.
You provide information about your business, customers, product concept, evidence, commercial objectives and constraints.
C&S reviews the complexity and confirms the assessment scope, the information required, timing and a tailored fee.
C&S examines the customer problem, demand, competitors, positioning, pricing, preliminary margins and major execution risks.
You receive a documented proceed, revise or stop conclusion, with the reasoning and the recommended next action.
Timing is confirmed in the quotation — we don't promise a fixed turnaround before we've seen the opportunity.
Enough detail lets us decide whether it's a fit and prepare a tailored quotation. Submitting this doesn't create an engagement — Cody reviews every enquiry personally.
Every opportunity is different. The fee depends on product complexity, the quality of existing information, the market and the evidence required. Submit your product details to receive a tailored quotation.
Manufacturer sourcing and supplier introductions are not included in this initial assessment. The purpose is to decide whether the commercial opportunity is strong enough to justify that next investment.
No. However, pre-revenue applicants should have meaningful customer, market or competitor evidence rather than relying only on personal enthusiasm.
A written assessment covering the customer problem, demand and competition, proposed positioning, preliminary pricing and margin feasibility, major risks and a clear proceed, revise or stop recommendation.
No. C&S can identify major apparent compliance risks, but the assessment is not legal advice, certification or regulatory approval. Specialist review or laboratory testing may be required later.
No. C&S may decline projects that lack sufficient information, realistic commercial parameters or an appropriate fit with its capabilities.
Tell us about the product and we'll come back with a tailored quote — or an honest note if it isn't the right fit.
Get a quote now!